Chelsea launched their third kit for the season, featuring the NikeConnect technology. A release from the club added that the kit would be worn for our European away games and added this technology was a first in football.
The jersey has an aerial view of Stamford Bridge and it’s adjacent areas while fans can access experiences and competitions through the Nike app by connecting with the club logo on the kit.
Chris Townsend, the commercial director of Chelsea, was quoted as saying:
“This is a world first for football and highlights the strength of the relationship between Nike and the club. We hope our fans will enjoy tapping in to unlock exclusive Nike and Chelsea experiences and prizes as we make our way through the 2018/19 campaign.”
Chelsea have started the season with four wins on the spin and participating in the Europa League with our new kit will certainly be an experience after years of Champions League football.
Some Chelsea fans came up with hilarious responses regarding the use of technology while some weren’t happy with the design of the kit.
Last seen eating Cherries at the Bridge
— EDDIE (@EddieOliech) September 5, 2018
Who cares about kit design when we have @hazardeden10
— Pauline Tabot (@KbhPauline) September 5, 2018
This is a great question.
Have it in the boot of the car for the little one to have internet on long journeys. @Nike ??
— DAX (@doubleandliquor) September 5, 2018
Meh
— ً (@CFCJack_) September 5, 2018
Yes. This is it. This is it. Inject it into my veins
— Kẹ̀hindé Wiley (@ThisIsKennys) September 5, 2018
Does that make luiz a better defender?
— afif choirul (@afifchoirul) September 5, 2018
Jersey activation? This is some serious #TonyStark shit
— Gautam Tawde (@GautamTawde) September 5, 2018
Winter is coming ❄️ pic.twitter.com/hpM92Bccga
— Oumar Diallo ♏ (@MrOmsboy) September 5, 2018
Nike isn’t even trying
— D Black (@DiStarrEnu) September 5, 2018
— Gareth Viggers (@G_Viggy) September 5, 2018
Adidas was better than that Nike one.
— Norman Nyapfumbi (@NormanNyapfumbi) September 5, 2018
Not a great kit (they grey one last season was 10x better) and connected content WTF? It is a shirt.
— Mustafa Wanc (@mustafawanc) September 5, 2018
It’s long been a dream of mine that replica kit wearers were turned into wifi hotspots for the rest of us and this brings that dream one step closer so well played Nike ifly.
— Robbie (@cfcism) September 5, 2018
Read more: “It was a disaster last year” – Chelsea star claims he did consider exiting the club
