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“New approach to an old problem”- Chelsea icon outlines the high-risk, high-reward strategy at Stamford Bridge



Chelsea icon Joe Cole labels the club's transfer strategy as risky yet potentially rewarding.

Chelsea icon Joe Cole labels the club’s transfer strategy as risky yet potentially rewarding

According to his article for The Telegraph, Chelsea icon Joe Cole has described the club’s transfer strategy as risky but with massive potential rewards in it should it swing the club’s way.

Chelsea have spent a total of £460m on buying players in the transfer market since the 2022 summer after the takeover was complete.

One pattern that has emerged from the business done is the age of the players targeted. Signings like Benoit Badiashile (21), Mykhailo Mudryk (22), David Datro Fofana (20), and Noni Madueke (20) show they are ready to invest in top young talents and develop them at Stamford Bridge.

Chelsea icon Joe Cole labels the club's transfer strategy as risky yet potentially rewarding.
Joe Cole has labelled the transfer strategy of Chelsea under Todd Boehly as risky yet rewarding. (Photo by GLYN KIRK/AFP via Getty Images)

Moreover, all these young players are getting long contracts as well. For example, Mudryk got a seven-and-a-half-year contract with an option to extend that by a year. Reece James (23) and Armando Broja (21) signed new deals this season that was six years long.

Here are some of the snippets from the piece written by Cole on this type of strategy (h/t The Telegraph):

“To my mind the Chelsea owners are playing a strategy: sign a group of top young players on long contracts and control the field for that talent. They have done the same with the French defender Benoit Badiashile. Not every signing will work out for them but as long as the majority do then they will get value for money: fixed wage costs over the peak years of a player’s career.

“It is a new way of looking at football recruitment, salary management and squad planning. We are used to seeing five-year contract cycles, when the power quickly shifts to the player as he comes to the end of his deal. This is a different concept.

If we look at it from a positive view, it does seem like a good idea to grab hold of most of the top young players in hope that the majority of them will become a star here. It is also in line with Todd Boehly’s ‘Vision 2030’ and multi-club plan just like the Red Bull Group.

“On one hand it feels like a risk for the club. On the other, it is a new approach to an old problem. I am intrigued by the idea and my instinct is that in the past, Chelsea have been inventive with the way they have traded players and raised transfer funds.”

Chelsea icon Joe Cole labels the club's transfer strategy as risky yet potentially rewarding.
The pressure will be on Graham Potter to deliver after all this heavy spending. (Photo by Clive Rose/Getty Images)

The risk is greater though. The amount of money spent on some of these transfers is crazy. The pressure is on Graham Potter to deliver with this team now. Otherwise, if we miss out on Champions League football for the next season and maybe after that too, the cash flow will take a dent and top players would be wanting to leave.

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So, we may well have a situation where Chelsea spent big money on a player who stayed for a year and left because they do not have Champions League football to keep him interested here. Irrespective of the length of the contract offered, the attraction of playing the highest level of European football cannot be diminished.

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